Privacy Policy

This Privacy Policy explains how Magic Message collects personal and non-personal information, classified as mandatory or voluntary and uses, discloses and protects such information through the mobile application. 'Personal Information' is data that can be used to uniquely identify or contact a single person ("Personal Information"). Personal Information for the purposes of this Policy shall include, but not limited to, information regarding name, email, sms logs etc.

You may need to provide Your Personal Information during the course of using some services, for instance, providing information while we sort your SMS's, refer friends, participate in any online survey or contest, communicate with Magic Message customer service by phone, email or otherwise, provide reviews for the content available on mobile application.

Magic Message collects only such Personal Information that we believe to be relevant and is required to understand You or Your interests or to enhance the experience of our mobile application. Magic Message collects Your Personal Information in order to record, support and facilitate Your participation in the activities You select, track Your preferences, to provide You with a customized mobile application experience, to notify You of any updated information and new activities and other related functions offered by Magic Message, keep You informed about latest content available on the mobile application, special offers, and other products and services of Magic Message, to assist You with customer service or technical support issues, to follow up with You after Your visit, to otherwise support Your relationship with Magic Message or to prevent fraud and unlawful use.

As a standard policy to secure all our users, sms logs are only transmitted after omitting all digits (PNR, OTPs, Account and Financial Information or any other information withheld in numbers) after which this shell of keywords or phrases are matched against our ever updating database of keywords. We use standard encryption (HTTPS) for transmitting all information back and forth.

In an effort to make our website or mobile application effective, certain information may be collected each time you visit the our mobile application which is available on different platforms. Such information may be stored in server logs. These encrypted statistics do not identify you personally, but provide us the information regarding your visit to the mobile application and the type of user who is accessing our mobile application and certain browsing activities by You. This data may include: IP address of Your server, the type/model/manufacturer of your mobile, the operating system of Your system, location data. These data are used by Magic Message to understand the use and number of user using the mobile application.

Magic Message also uses the log file like other website or mobile application servers which is the standard measures. They include internet protocol (IP) addresses, browser type, internet service provider (ISP), referring/exit pages, platform type, date/time stamp, and number of clicks. We use them to analyze trends, administer the site, track a user's movement and gather broad demographic information for aggregate use. IP addresses, etc. are not linked to personally identifiable information. Magic Message DOES NOT trade or sell Your Personal Information in any manner, except as specified herein, or if express consent is sought from You. Personal Information provided by You e.g. Name, Email etc is used only:

  • to facilitate Your use of the mobile application;
  • treated SMS Logs are only used for the purpose of sorting SMS and to enhance the app experience
  • to respond to Your inquiries or fulfill Your requests for information about the various services;
  • to provide You with information about Magic Message‚Äôs products/services and to send You information, materials, and offers from Magic Message;
  • to send You important information regarding the mobile application, changes to Magic Message's terms, conditions, and policies and/or other administrative information;
  • to send You surveys and marketing communications that Magic Message believes may be of interest to You;
  • to personalize Your experience on the mobile application and Magic Message's other websites by presenting advertising, products and offers tailored to You;
  • to help You address Your problems with the mobile application including addressing any technical problems;
  • for proper administering of the mobile application;
  • to conduct internal reviews and data analysis for the mobile application
  • to improve the services, content on mobile application;
  • to protect the integrity of the mobile application; and
  • to respond to judicial process and provide information to law enforcement agencies or in connection with an investigation on matters related to public safety, as permitted by law.

Magic Message may disclose aggregated information about the use of the mobile application, but it will never contain Personal Information. Magic Message does not disclose Personal Information to third parties in the normal course of operations. However, in situations when Magic Message is legally obligated to disclose information to the government or other third parties, Magic Message will do so.

Magic Message implements standard measures to protect against unauthorized access to and unlawful interception of Personal Information. However, no internet site can fully eliminate security risks.

You have a legal right to a copy of any personal information about you held by us. You also have a right to correct any errors in that information. As mentioned above, you have a right to request that we cease to use your personal information for direct marketing purposes. If you have questions or concerns, feel free to email us and we will address your issue.